Instagram, a popular online photo and video sharing app, launched in October 2010 by Kevin Systrom and Mike Krieger. Instagram is considered as my main social networking service that I use the most, and I’m sure many others can agree but it is most favoured by its users over Twitter and Facebook due to its simplicity. In my opinion, people like Instagram because they can upload photos of whatever they want, whenever they want; without feeling like they are being ‘judged’. For example, photos of food, scenery, selfies and your #OOTD (Outfit of the Day) can all be uploaded on Instagram with filters and frames, like a diary because its based on images. Whereas on Facebook, no one wants to see what your eating. They honestly don’t care. 

This leads me to my next point. In April 2012, Facebook bought Instagram for US$1billion. During that time, I as well as many other Instagram users were disappointed and worried that Facebook would kill the app. No one wanted an ad filled, ‘Zuckerberg styled’ app. We all felt protective over our new favourite app, with users voicing their opinions all over twitter: 

‘You know what Instagram was missing? Ads and privacy invasions. All it took was 1 billion dollars to make that happen.” [1]

You also may be interested in this article discussing use of Instagram over Facebook for teens. [3]

After Facebook’s purchase, Instagrams’ terms and conditions updated, causing an uproar of debate with its users. It stated that users of the service:

“agree that a business or other entity may pay us to display your username, likeness, photos (along with any associated metadata), and/or actions you take, in connection with paid or sponsored content or promotions, without any compensation to you.” [2]

Users of the app were all worried pictures of themselves and family would suddenly start appearing on business billboards or advertisements. Thus intense criticism and controversy was gathered and after one day, Systrom and Krieger apologised and responded that they just wanted to experiment with innovative advertising. 

So my question today, are you a Instagram user? How do you feel about Facebooks’ purchase? and What do you prefer and why?



1. McCullagh Declan, April 9th 2013. Facebook- Instagram deal raises new privacy worries in CNET SECURITY NEWS. viewed 13/4/14

2. Anderson Sean, April 30th 2013. Instagram Act could see social media users lose ownership of their own photos in The Telegraphy- Social Media/ Technology. visited 13/4/14

3. Bosker Bianca, 11/4/14. Teens are leaving Facebook for Facebook in The Huffington Post. visited 13/4/14.

Dominic Rushe, April 10th 2012. $1b deal: Facebook buys Instagram mobile photo sharing app in Sydney Morning Herald- Technology. visited 13/4/14.

Rusli M. Evelyn, April 9th 2012. Facebook Buys Instagram for $1 Billion in Deal Book NY Times. visited 13/4/14

Constine J. Cutler KM, April 9th 2012. Facebook buys Instagram for $1 Billion, turns budding rival into its standalone photo app in Tech Crunch. visited 13/4/14


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