The New Age: Knowledge Workers

Advancements in technology over the past century meant technological innovations and developments that brought us into a digital revolution. Although the new gadgets and the world wide web was formed and valued, the economy and its labour forces were generally never considered as something that would evolve also. (Well that’s what I personally thought). Thus, a new era identified by Peter Drucker in 1959 that establishes the idea of the knowledge worker and its economy is something quite astonishing and never really properly considered.

However, it definitely makes sense. Drucker was convinced that the 20th century would transition from industrial labour to knowledge workers as the main model of work due to the rise of faster information flows.

The prezi presentation below provides a deeper insight of what the term, ‘knowledge workers’ actually means and what this idea means for our society and the organisations within. It also provides an insight through Peter Drucker and includes approaches an organisation can do to acquire and prepare for the upcoming knowledge economy.


Brinkley, I. (2006). Defining the Knowledge Economy. 1st ed. London: The Work Foundation, pp.3-5. [19 Aug. 2015]., (n.d.). Peter Drucker’s Life and Legacy | The Drucker Institute. [19 Aug. 2015]., (2015). Peter Drucker – The Knowledge Worker. [19 Aug. 2015].

Wartzman, R. (2014). What Peter Drucker Knew About 2020. [online] Harvard Business Review. Available at: [19 Aug. 2015].


2 thoughts on “The New Age: Knowledge Workers

  1. Insightful post! This week I admittedly struggled with some concepts of Liquid Labour and this post/prezi has really helped in inspiring a blog post from me! So firstly, thankyou!
    The points made by Peter Drucker are really interesting in that the way of the future seems to be heading in a way that if you don’t continually update on events and technological advancements you’ll be left behind, even in the corporate world. This article ( explores the idea that all workers can be considered a knowledge worker and that it’s not too hard to do so!
    I agree with this, with technology and networking so prolific now, it’s easy for someone to have input on a businesses dealings and review it’s performance, and not just be the average assembly worker.

  2. Hi Linh,
    I think you have tackled Drucker’s concept of the ‘knowledge worker’ well and have communicated his ideas clearly. The constant demand for information in today’s knowledge economy causes a strain on knowledge workers and Melissa Gregg sums this up as “the location and time of one’s labour becomes a secondary consideration to the task of managing the expectation and/or the possibility that one is available and willing to work” (Gregg in ‘Function Creep’). I loved the incorporation of the Prezi into your post, it was useful in further explaining the ideas presented by Drucker and was informative and engaging. It definitely added value, well done!

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