ASIAN POP EXPERIENCE: L&M

Digital Asia

Korean Pop

Korean Pop, otherwise known as K-Pop, is a multi-billion-dollar industry and the hub of music in Korea. Given the nickname ‘Hallyu’, K-Pop as an industry is highly regarded as the ‘Hollywood’ of Asia. As a result of social media platforms, K-Pop and its artists have become household names within a widespread Korean diaspora. By being readily accessible on a number of platforms — most notably YouTube, K-Pop has successfully transgressed former boundaries and borders, reaching audiences on a large scale. It is often noted that the industry specifically tailors its music and artists to reach Western audiences, as Dr. Roald Maliangkayadds “marketing to non-Koreans” is a norm. The K-Pop genre is distinctly characterised by its embodiment of audiovisual elements and often incorporates several stylistic elements including that of dance-pop, electropop and R&B.

Sistar
Sistar is a South Korean girl group established in 2010 under the…

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